What advantage do independent agents offer to customers?

Independent agents provide a significant advantage to customers through their ability to represent multiple insurers. This means they can offer a wide range of insurance products and options tailored to the specific needs of each client. Unlike captive agents who are tied to a single insurance company and can only sell their products, independent agents can compare different policies and pricing from various insurers. This flexibility allows them to find the best coverage at the most competitive rates for their clients.

The benefit of having access to numerous companies' offerings enables independent agents to better serve customers by presenting them with choices and educating them on the various coverage options available. This also fosters a more personalized service, as independent agents are often more focused on understanding their clients' unique situations and finding policies that address their specific risks and needs.